We are the agency for strategy, design and consulting based in Berlin.

Strategic brand development, brand positioning, marketing and sales consulting, corporate design, naming, logo design, type design, web design — made in Germany.

DE.design Logo: weißer, ovaler Länderkürzel-Aufkleber mit DE in der Mitte | white, oval country code sticker with DE in the middle

DE.design develops precise strategies and good design – analytically, structured and progressive.

We solve problems. With our individual strategies, we develop unique brand identities and brand presences that stand out from the competition and sustainably increase the value of the company. Our results are always subtle, honest, long-lasting, environmentally friendly and consistent down to the last detail — typically German (DE).



The brand strategies we develop individually translate the goals and business model of a company — they define the content and visual appearance of brands. Brand strategies are the foundation for the development of corporate design and serve as a tool and guidance for all subsequent communication measures.
  • Brand Audit
  • Competitive Analysis
  • Brand Workshop
  • Brand Framework
  • Brand Positioning
  • Brand Values
  • Brand Vision
  • Brand Tonality
  • Brand Architecture
  • Naming
  • Digital Strategy


The corporate design (also called brand design) we develop translates the brand strategy into a consistent brand presence and visual identity. A good corporate design creates distinctive characteristics and contributes significantly to value creation and cost savings.
  • Corporate Design
  • Brand Design
  • Word and Figurative Mark (Logo)
  • Corporate Typeface
  • Image Language and Style
  • Pictograms
  • Brand Guidelines
  • UX/UI Design
  • App und Web Design
  • Design Sprint


We help companies solve problems, perform better and succeed in achieving their goals. With our outside perspective and multi-industry experience, we improve business operations and support organizational change.
  • Digital Audit
  • Strategy Development
  • Corporate Framework
  • OKR Implementation
  • Organizational Development
  • Technology Consulting
  • Marketing and Sales Consulting
  • Business Process Optimization
  • Service Design
  • Coaching


No matter if it’s a start-up, a medium-sized company or a corporate group; no matter if it’s regional, national or international. For us, it is more important to have shared values, to work together as partners and to trust each other. Because for us, good teamwork means more than just talking about projects.

About us

We are Robert and Lars. We have spent the last 15 years working in Germany’s leading brand agencies — MetaDesign, EdenSpiekermann, Strichpunkt, Blumberry, TBWA, GREY, minigram.

We left the digital agency we founded, diesdas.digital, in 2022 after almost seven years and founded DE.design.

DE.design is not supposed to be another full-service agency or the next hip design studio from Berlin. Rather, we gather the best people in small teams as needed. Our way of working is highly collaborative, sustainable and efficient.

DE.design: Robert und Lars gucken auf einen Bildschirm
DE.design: Robert bei der Vorbereitung eines Workshops

Get in touch

Do you have any questions or would you like to talk to us in person? Please send us an email or book a digital meeting to get to know us.


DE.design GmbH
Karl-Wilker-Straße 13
10317 Berlin

Registration number: HRB 241091 B • Registration court: Charlottenburg Local Court, Berlin • VAT ID: DE 352378287

DE.design GmbH is represented by the managing directors Robert Haase and Lars Krüger.



We are not responsible for the content of external links.

Thank you, Alexander Roth of neue Foundry, for providing the font, neue Vektor CNC.

© DE.design GmbH